中国网络文化产业制度创新演化研究——基于1994-2011年的实证分析

Study on evolution of institutional innovation of Chinese network culture industry: empirical analysis of 1994-2011

网络文化产业制度创新的目的在于降低原有制度体系下的高交易成本,提高网络文化产业的整体效率、增加社会效益。制度创新层级、创新范域和创新强度形成"三位一体"的网络文化产业制度创新评价模型,通过构建制度创新层级指数、创新范域指数、创新强度指数和创新综合指数对1994-2011年间171项网络文化产业制度进行量化实证分析发现:历经17年的积累,中国已逐步建立起网络文化产业制度体系,但"高数量"的背后缺乏"高质量",尤其是法律制度缺席;总体演化趋势呈现震荡式倒U型发展态势,2000年为中国网络文化产业制度创新的顶峰,2002年、2006年和2009年掀起了21世纪以来制度创新的新高潮,2010年以来趋向平稳,表明产业发展日趋稳定。鉴于此,应加强网络文化产业制度创新的顶层设计,建立系统性、预见性的网络文化产业制度创新体系,借鉴"3C原则",建立多元主体公共治理模式。

The purpose of the network cultural industries institutional innovation is to reduce transaction costs of original system and improve the overall efficiency of network cultural industries,and to increase social benefits.In this paper,institutional innovation evaluation model of the network cultural industries include the institutional innovation level,innovative domains and innovation intensity.By building the institutional innovation level index,innovative domains index,innovation intensity index and innovative composite index to the empirical analysis for 171 systems from 1994 to 2011： after 17 years of accumulation,China＇s network cultural industry system has established,although there are a lot of system,but quality is low,especially the lack of legal system.In addition,the overall evolution trend showing ＂inverted-U＂ state： In 2000,the most active institutional innovation;2002,2006,2009,institutional innovation is very active,but since 2010,institutional innovation tends to smooth,indicating that network cultural industries development became increasingly stable.In view of this,the top-level design of network cultural industries institutional innovation should be strengthened to establish a systematic,predictable institutional innovation system,and draw on the 3C principles to establish public governance model for multiple subjects.