军事科技期刊彩页报道编排中的平衡把握

Arrangement of color page report balance in military sci-tech periodicals

为更好地发挥军事科技期刊彩页(封二、封三及插页)报道在体现办刊理念、传播最新信息方面所具有的重要作用和独特优势,依据平面设计基本理论,按照多样性统一原则,提出封二、封三及插页设计应在内容、布局和色彩等方面把握平衡关系。在内容反映上,要大和小、动和静、刚和柔兼顾;在布局编排上,要对称、均衡和虚实结合;在色彩运用上,要颜色与主题、冷色与暖色、变化与呼应相适宜。总之,要在多样性对立中求统一,在矛盾冲突中求平衡。

In order to better play the important role and the unique advantages of color page reports （ inside front and back covers and inserts） of military sci-tech periodicals in reflecting the periodicals＇ operational concepts and disseminating the latest information, we should hold the balance among the content, layout and color when designing inside front and back covers and inserts, in accordance with the basic theory of planar design and the principle of unification in diversity. In the content design, we should pay attention to ＂ large＂ and ＂ small＂ , ＂ dynamic＂ and ＂ static＂ , ＂ hard＂ and ＂ soft＂ contents ; the layout should be symmetrical, balanced and well-arranged （in void and solid ）; in the use of color, we should pay attention to color and theme, cold and warm, suitable change and echo. In general, we should seek unity in diversity confrontation in pursuit of a balance in the conflicts.