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微信崛起的幕后

Behind the rising of Wechat
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摘要 用一个移动即时通讯软件,在手机上免费“发短信、通话和视频”,微信并非是首发者,但它仅用2年,不但击败所有的对手,而且凭借3亿移动用户规模,一跃成为中国乃至世界的第一。 As one of the mobile IM software which could provide free text messages, chats and video, Wechat is not the first. However, within two years, Wechat has beaten all its competitors and has become the champion in China and even in the world with 300 million users. How could Wechat rise over night? What pushes Tencent, the back-stage company, boost god-like creativity once more?
出处 《经理人》 2013年第4期28-37,18,共10页 Manager
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