泉州民营鞋企文化特点及建设模型

Culture characteristics and construction model of Quanzhou private enterprises of shoes

针对企业文化建设问题,采用文献分析的方法,分析了泉州民营鞋企在品牌化经营的道路中企业文化,具有"爱拼会赢"、"草根创业"和"家族式"等特点,这给泉州民营鞋企文化带来基础活力,但总体仍然缺乏系统性和科学性。提出泉州民营鞋企文化建设要具有核心理念定位、利用原则规范和制度规范保障战略落地等建议,为企业文化建设提供依据。

In view of the construction of enterprise cuhure, document analyses were made of the enterprise culture of Quanzhou private enterprises of shoes in the process of brand management. This enterprise culture-＂no pains, no gains＂, ＂starting from scratch＂, ＂fami- ly based＂ bring vigor to the culture of private shoe enterprises in Quanzhou, but it is gen- erally far from systematic and scientific. Suggestions are presented to solve the problem, namely the orientation of core concepts as well as strategic implementation guaranteed by principle and regulation specification and so forth. It will provide important referenee for the construction of enterprise culture.