中国文化之“和谐”价值观在国际旅游活动中的传播

The Dissemination of the “he” (Harmony ) Value of Chinese Cultural in International Tourism

本文探讨如何发挥国际旅游活动这一特殊媒介在中国文化传播中的作用,文中以"和谐"价值观在旅游活动中的传播为例,论述旅游与中国文化对外传播的有机联系,以及如何通过人媒介实现在最自然最有效的旅游活动中为文化走出去战略服务的问题。

This paper explores the effective ways in which Chinese cultural values are disseminated to international tourists in their travel activities. Based on the discussion of the dissemination of the value of ＂he＂ （Harmony） in the context of international tourism, it analyses the organic connection between tourism and the dissemination of Chinese culture. It suggests that man-medium should be well developed to serve China＇s culture dissemination strategy in developing international tourism.