旅游网络社区功能研究

Study on the Functions of the Virtual Tourist Community

结合旅游网络社区的特征,对旅游网络社区进行了分类,从旅游者的角度揭示出旅游网络社区的四大功能,即游后感受发布、分享、点评功能;旅行信息获取、咨询、决策功能;联系交友结伴同游功能;旅游足迹定位功能。提出了旅游企业应用旅游网络社区的策略,如借助旅游网络社区进行旅游产品营销沟通、获取旅游需求信息、实施游客服务等。

It clarifies the virtual tourist community according to its characteristics.From the perspective of tourists,the four functions of the virtual tourist community are presented,the function of up-loading,sharing and evaluating feelings after tour,the function of getting tour information,consulting service and making decisions,the function of contacting,making friends,and finding tour companions,the function of locating tour places.Based on the above analyses,It proposes the strategies of using the virtual tourist community for travel agencies,such as marketing travel products,obtaining tour inquiries,offering services for tourists,etc.