电视节目低俗化的深层反思

Deep Reflection upon Vulgarization of TV program

近年来,电视节目低俗化颇受诟病。对电视节目低俗化现象作深入考察,可以发现:市场化、商业化才是其真正的幕后推手;而在娱乐化的内在逻辑的考察中,又可以发现,娱乐化的文化实质是媚俗,当代中国传媒的后现代化则在进一步颠覆了社会价值、消解社会意义的同时,也使得传媒自身迷失于无意义的低俗与琐屑;市场化、娱乐化与后现代化及其困境的考察为治理电视节目低俗化现象指引了更为本根性的文化方向与实践思路。

The vulgarization of TV program has been denounced in recent years. Reviewing thoroughly into the phenomena of vulgarization of TV program and we could find out that the genuine arch-criminal is marketization and commercialization. And when we reviewing the internal logic of entertainment, we could find out that the culture essential of entertainment lies in secularization. The post-modernization of contemporary mass media of China overthrows our social value and clears up our social content,and also, it has made the mass media itself mazed into a state of vulgarization and trifling. It’s obvious that we can find the culture orientation and practical approach of administrate the phenomenon of the vulgarization of TV program by reviewing the dilemma of marketization, entertainment and post-modernization.