基于就业需要的实战型广告学专业毕业设计研究

The Combat-type Advertising Graduate Design Studies based on the Employment Needs

传统的毕业设计在内容上,一般是教师出题,学生选题。题目侧重理论,缺少实践支撑。而"为就业搭桥"的实战型毕业设计将调整毕业设计的时间,优化毕业设计的内容和评分标准,切实以实战为中心,将传统的毕业设计改革为更具操作性、实践性的真实项目演练,最终使得毕业设计为学生就业服务,提升广告学专业学生的就业能力,最终通过毕业设计为学生的就业搭建一座桥梁。

Traditional graduation design in the content,general questions of teachers,students topics.Topics focus on theory,the lack of practical support.While the actual combat graduation Bridge for employment will be adjusted to the time of graduation design,optimize design content and ratings graduation standards,effective in real combat center,the traditional graduation design reform for more operational,practical real project drills,eventually making graduate design student employment services,enhance employability of the students of the advertising specialty,the final design to build a bridge for the students through graduation design.