摘要
在分析了市场营销教学中理论与实践相脱节的问题及原因的基础上,提出了用理论框架形成学生的全局性,对教学内容进行整合提升学生实践能力,大力提高教师的素养,教学方法的探索与优化等完善措施。
On the basis of analysis of the marketing teaching theory and practice gap between problem,and proposed a theoretical framework for the formation of the global students to enhance students＇ practical ability,vigorously improve the literacy of teachers to integrate the teaching content,exploration of the teaching methods and optimization measures.
出处
《科教导刊》
2013年第4期154-155,共2页
The Guide Of Science & Education
关键词
市场营销
教学理论
实践
marketing
teaching theory
practice
