海洋文化产业及其发展策略刍议

Discussion on marine culture industry and its development strategy

海洋文化产业是富有发展潜力的新兴产业,是文化经济学在海洋经济领域应用的具体产物。海洋文化产业是指提供涉海文化产品生产与服务的行业,包括海洋新闻出版发行服务、海洋广播电视电影服务、海洋文化艺术服务、海洋文化信息传输服务、海洋文化创意和设计服务、海洋文化休闲娱乐服务、海洋工艺美术品的生产、海洋文化产品生产的辅助生产、海洋文化用品的生产、海洋文化专用设备的生产。发展海洋文化产业,需要秉承以下原则:提高认识,政策保障;公益优先,经济协同;重视传承,大胆创新;注重共性,打造个性;高雅为轴,通俗为脉;塑造品牌,立足长远。

Marine cultural industry is one of new industries full of development potential, and is the product of Cultural Economics application in the field of marine economy. It is a industry to provide marine cultural products and services. Specifically, it includes ocean news publication services, marine radio and television film services, marine culture and art services, marine culture information transmission services, marine culture originality and design services, marine culture leisure and entertainment services, marine crafts production, production of marine culture in the auxiliary production, marine culture supplies production, special marine culture equipment production. To develop marine culture industries, it is necessary to raise the awareness to strengthen policy support, to give priority to social benefits supplemented by economic benefits, to pay attention to marine culture heritage and to create boldly, to coordinate commonness and characteristics, to take elegant culture as the axis and popular culture as the veins, and to attach importance to brand building based on long-term development.