个体嵌入品牌与产业集群品牌协同演化研究

Study of Co-Evolution between Industry Cluster Brand and Embedded Brand

产业集群品牌是一个典型的复杂适应性生态系统。首先界定了产业集群品牌生态系统的内涵,从微观角度,依据对嵌入品牌的直接作用程度,将系统划分为4个层次,即微系统、中系统、外系统、宏系统;阐述了产业集群品牌与嵌入品牌生态系统的CAS特征与机制;系统研究了产业集群品牌生态系统的微观竞合机制,揭示了产业集群品牌与嵌入品牌协同进化机理。

Industry Cluster Brand is a typical complex adaptive ecological system. First, defined the connotation of the Industry Cluster Brand ecological system, and from microcosmic angle, divided it into four levels： Microsystem, Mesosystern, Exosystem and Macrosystem on the basis of direct effect degree on the Embedded Brand for the first time. Expounded the CAS characteristics and mechanism between Industrial Cluster Brand ecological system and Embedded Brand ecological system. In the same time, systematically studied micro competition mechanism inner the Industry Cluster ecological system, Based on this concept, revealed the co-evolution mechanism between Industrial Cluster Brand and Embedded Brand.