广告专业教学与科研一体化团队建设的调研与分析——以上海地区高校为例

Investigation on Integration of Teaching and Research in Advertising Specialty

本文在调研了上海四所类型、层次不同的高校之后,总结归纳了上海高校广告专业开展教学与科研一体化团队建设的现状、经验、障碍以及路径选择。

This paper investigate four universities from different types and different levels in Shanghai, then summarize the situations ,experience ,challenges and strategies of intergration of teaching and researching in advertising of high education.