开封清明上河园旅游演艺活动探究

Research on the Tourism Performance Activities in Millennium City Park in Kaifeng

为了满足游客多元化的休闲旅游需求,开封清明上河园在景区内推出了丰富多彩的文娱表演和大型实景演出活动,这些活动形式多样、特色突出,深受游客欢迎。但是其旅游演艺活动在发展中也存在一些问题,主要是节目创新性不够,游客参与度低,缺乏大型室内演出剧目等等。为此,开封清明上河园应做好旅游演艺活动规划,创新旅游演艺形式,打造高质量旅游演艺内容,彰显宋文化旅游演艺品牌,提高自身的市场竞争力,促进景区旅游演艺活动持续健康地发展。

Every day, diverse and colorful entertainment shows and large - scale actual setting performances are put on stage in the Millennium City Park in Kaifeng to meet the multiple needs of tourists. This essay analyzes the present situation of these activities, summarizes their characteristics and puts forward some constructive suggestions, which include： well planning the performance activities; innovating the forms of performance; raising the quality of the performance; highlighting tourism brand of the activities and the culture of the Northern Song Dynasty.