从市场营销哲学的演变看高校如何应对新的毕业生就业形势

How to deal with the new graduate employment situation regarding the evolution of marketing philosophy

改革开放以来,我国高校毕业生就业制度已发生了根本性变化,毕业生已经成为劳动力市场的一个重要组成部分,双向选择、自主择业的市场选择机制已经形成。受此影响,高校在毕业生就业工作中角色发生了重大变化,在自觉或不自觉中,越来越多地将一些市场营销的理论和方法运用到就业工作之中。通过对市场营销哲学的演变过程与我国毕业生就业制度改革历程的对比分析,论证了将市场营销哲学运用与毕业生就业工作的可行性和必要性,并在此基础上,由市场营销哲学理论的最新发展预测高校将采取哪些措施应对新的就业形势。

Since reform and opening up, Chinese graduates employment system has undergone fundamental changes; graduates have already become an important part of the labor market. The market selection mechanism of two -way selection and self- employment has been formed. As a result, the roles played by the colleges in employment system of college graduates are fundamentally changed. The marketing theories and methods have been increasingly applied to the employment work. This paper attempts to prove the necessity and feasibility of connection between marketing philosophy and graduate employment by contrasting the evolution process of marketing philosophy and the reform process of college graduate employment system. What＇ s more, the paper predicts what specific measures shall be adopted to deal with the new employment situation according to the latest development of marketing philosophy.