公共标识色彩体系的感性评价

Sensory evaluation on color system of public sign

基于对商业空间进行的标识色彩调查,根据基调色彩体系在使用者中的感性评价,建立商业空间公共标识系统的色彩体系。调查结果揭示了赋予商业空间开阔感与明亮感、热情与快乐感、安静与舒适感、现代感等不同心理感受特点的色彩体系。

Based on the survey of sign color of business space and die user＇ s sensory evaluation to basic color system, the color system for business space public sign is established. Then the different color systems for business space are established, each of them gives customer different psychological feeling, for example, white background color and bright font color of sign can give customer bright and open feeling.