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微型企业的口碑营销传播策略探析 被引量:2

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摘要 微型企业对国家社会经济又好又快发展发挥着重要作用。本文在分析微型企业在市场营销中存在问题的基础上,提出口碑营销是微型企业一种行之有效的方式,从产品质量、传播渠道、顾客满意三方面探讨微型企业的营销策略。
出处 《现代商业》 2013年第8期52-53,共2页 Modern Business
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