1Bansal, Harvis S. , Peter A. Voyer. Word-of-mouth Processes Within a Services Purchase Decision Context[J]. Journal of Service Research, 2000, 3(2) : 166-177.
2Brlstor, Julia M.. Enhanced Explanations of Word-of-mouth Communications: The Power of Relationships[J]. Research in Consumer Behavior, 1990, (4): 51-83.
3Bruce, Money R. , Mary C. Gilly, and John L. Graham. Explorations of National Culture and Word-of-mouth Referral Behavior in the Purehase of Industrial Services in the United States and Japan[J]. Journal of Marketing, 1998, 62(10) : 76-87.
4Bruce, Money R.. Word-of-mouth Referral Sources for Buyers of International Corporate Financial Services[J]. Journal of World Business, 2000, 35(3): 314-329.
5Duhan D. F. , Johnson S. D. , Wilcox J. B. , Harrell G. D.. Influences on Consumer Use of Word-of-mouth Recommendation Sources[J]. Journal of Academic Marketing Science, 1997, 25(4): 283-95.
6Fitzgerald, Bone Paula. Word-of-mouth Effects on Short-term and Long-term Product Judgments[J]. Journal of Business Research, 1995, 32: 213-223.
7Gilly, Mary C. , John L. Graham, et al.. A Dyadic Study of Interpersonal Information Search[J]. Journal of the Academy of Marketing Science, 1998, 26: 83-100.
8Harrison-Walker, L. Jean. The Measurement of Word-of-mouth Communication and an Investigation of Seviee Quality and Customer Communieation as Potential Antecedents[J]. Journal of Serviee Researeh, 2001, 4(8): 60-75.
9Money RB, Gilly MC, Graham JL.. Explorations of National Culture and Word-of-mouth Referral Behavior in the Purchase of Industrial Services in the US and Japan[J]. Journal of Marketing, 1998, 62(10): 76-87.