大学战略管理的内涵、趋势与特征

The Conception,Tendency,Character of the University's Strategic Management

大学战略管理是大学与内外部环境的对话过程,包含战略规划的制定、实施及评估与控制,其基点是大学。从战略管理的角度来看,它的理论研究逐步回归"人"的管理。从大学组织来说,它又必须通过不断调整以适应组织目标。但是,大学管理是对学术专业人员的管理,需要反映专业学术组织的特殊要求,因此它具有专业性的特征。同时,其不同于企业战略管理,也没有统一的管理模式。大学战略管理需要根据组织内外部环境的差异进行有针对性的改造。

Strategic management in University,based on the university,is just like a dialogue between the university and the internal and external environment,which includes the strategic planning,strategic implementation and strategic evaluation and control.From the perspective of strategic management,the theory and the managing practice of university＇s strategic management show a character of cycle.From the aspect of university organization,university＇s strategic management needs to have the character of constantly adjustment. But,the university＇s management a managing mode to the academics,and then needs to reflect on the special requirements of characters of professional academic organization.Therefore,the university＇s strategic management is different from the enterprise＇s strategic management.It has no unified management mode.In China,University＇s strategic management needs to be analysis of different internal and external environment of university organization,and then design the management form.