摘要
SOLOMO影响着用户的信息消费行为,也为图书馆的营销活动提供了新的机遇。在阐述SOLOMO的营销价值以及图书馆服务营销的必然性的基础上,着重探讨了图书馆服务营销的SOLOMO模式,指出图书馆要重视基于移动终端的社交化服务和本地化服务的创新与整合。
SOLOMO is not only influencing on user＇s information confusing behavior,but also provides some new chances to library marketing.On the basis of illustrating the marketing value of SOLOMO and the necessity of library service marketing,it discusses specially the SOLOMO model of library service marketing,then indicates that libraries should pay attention to the innovation and integration of social services and local services based on the mobile device.
出处
《图书馆学研究》
CSSCI
北大核心
2013年第8期13-16,85,共5页
Research on Library Science
