基于客户移动互联网内容偏好的大数据精确营销体系搭建

Building a Big Data Precise Marketing System in Mobile Internet Based on User Preference Analysis

根据调研和行业发展趋势,结合工作实践,探索出了一套针对移动互联网综分(网分+经分)运营的PDMA大数据精确营销体系,全面、系统地指导移动互联网内容的精确运营,在全省得到了广泛的应用和实施,取得了较好的效果。

Based on the researches and experiences, explored a PDMA big data precision marketing system for mobile Internet general operation（network analysis＋operation analysis）, which can comprehensively and systematically guide the mobile Internet precision operation. This system has had a wide range of applications and implementation in the province, and achieved good business results.