巴中市文化旅游产业发展对策

Study on the Development of Cultural Tourism Industry in Bazhong

巴中市文化旅游产业发展的优势包含资源优势、区位优势、政策优势和定位优势,但也存在文化旅游产业链未形成、区域竞争激烈、创意创新人才不足等劣势。建议加强规划,强力塑造独特的旅游形象;加强区域合作;集群发展,建设文化旅游产业园区等等,促进巴中市文化旅游产业持续快速发展。

The cultural tourism industry has flourished and enlarged in Bazhong. It has been the new growth point of economy in recent years. A study was made to find the advantages and obstacles to the development of cultural tourism industry. The results showed that there were cultural resource advantages, place advantages, policy advantages and positioning advantages. The unformed cultural tourism industry chains, the fierce regional competition and shortage of creative and innovative talents were the constraints to the development of cultural tourism industry. At last, countermeasures were proposed to promote development of cultural tourism industry in Bazhong.