摘要
在传统媒体和新媒体加速融合的背景下,高校校报同微博的融合有着较强的必要性和可行性,由此将产生"微新闻"、"微专题"、"微采访"、"微活动"、"微服务"等独特的融合形态,开创出高校校报发展的新局面。
Under accelerated integration of traditional media and new media, it has strong necessity and feasibility for integration of college newspaper and mieroblog, which will result in unique fusion form,such as ＂micro-news , micro-topic , micro-interview , micro-activity and ＂micro-service＂ etc, creating a new situation of college newspaper development.
关键词
高校校报
微博
媒介融合
college newspaper
microblog
media integration
