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品牌资产文献综述 被引量:1

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摘要 本文通过梳理国内外学者对品牌资产的相关研究,归纳、总结出了学者们对品牌资产的研究主要集中在品牌资产的概念、测量模型和形成机理三个方面,并对三个方面具体内容的研究进行了分析,最后,对学者们的相关研究进行了评述,以期对我国品牌资产的后续研究提供一些思路。
作者 李良臣
出处 《市场周刊》 2013年第4期44-46,共3页 Market Weekly
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参考文献11

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  • 2Rajendra.Srivastava,Allan D.Schoeker. Brand Equity:A Perspective on its Meaning and Measurment[M].MA:Marketing Science Institute,1991.91-124.
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二级参考文献16

  • 1韩刚.品牌资产的使用价值与价值[J].西安政治学院学报,1999,0(3):85-87. 被引量:7
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