基于关键因素测评法的竞争对手识别研究

Key Factors Evaluation-based Research on Competitor Identification

识别竞争对手是做好竞争情报工作的一个非常重要环节。介绍了竞争对手的概念与分类,阐述了运用关键因素测评法识别竞争对手的具体方法,并对此方法进行了SWOT分析,对企业做好竞争情报工作具有指导意义。

Competitor identification is a very important tache in competitive intelligence. The paper introduces concept and classification of competitor, and then elaborates the method to use Key Factors Evaluation （KFE） to identify competitors. Finally, it analyzes KFE＇s SWOT, which is of significant to guide enterprise to do well the work of competitive intelligence.