4Lucia Malar, Harley, Wayne D Hoyer, Bettina Nyffenegger. Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self[J]. Journal of Marketing, 2011, 77(5).
5Thomson, Matthew, Deborah J Maclnnis, C Whan Park. The Ties That Bind: Measuring the Strength of Consumers' Emotional Attachments to Brands[J]. Journal of Consumer Psychology, 2005,15 (1).
6Celsi Richard L, Jerry C Olson. The Role of Involvement in Attention and Comprehension Processes[J]. Journal of Con-sumer Research, 1988,15(2).
7MaeInnis Deborah J, C Whan Park. The Differential Role of Characteristics of Musicon High- and Low- Involvement Consumers' Processing of Ads[J]. Journal of Consumer Research, 1991(18).
8Seheier Michael F. Effects of Public and Private Self-Consciousness on the Public Expression of Personal Beliefs[J]. Journal of Personality and Social Psychology, 1980,39(3).
9Sirgy M, Joseph. Self-Concept in Consumer Behavior: A Critical Review[J]. Journal of Consumer Research, 1982(3).
10Aaker, Jennifer L. Dimensions of Brand Personality[J]. Journal of Marketing Research, 1997,34(3).
