社会化网络环境下图书馆内容营销策略研究

Research on Library Content Marketing Strategy in Social Network Environment

概述社会化网络和图书馆内容营销概念;阐明社会化网络环境下图书馆内容营销的必要性;提出图书馆的内容营销策略,并从形象定位、采写原则、内容来源、内容营销的忌讳和对策等四个方面进行详细阐述。

Firstly this paper describes the concepts of social network and library content market ing. Secondly it discusses the necessity of library content marketing in a social network environment. Finally it puts forward a library content marketing strategy in the social network environment, and in troduces it in details in four aspects： image orientation, adoption rules, content sources, taboos and so lutions of content marketing.