价格竞争之数理应用与逻辑分析——以“买满100送50”为例

Mathematical Application and Logical Analysis of Price Competition——Take "Buy the Full 100 to Send 50" As An Example

"买满100送50"的定价模式是多种科学手段的综合应用。首先,这种定价模式应用了数学统计方面的知识原理和技巧;其次,应用了心理学上的刺激理论和错觉理论;再次,从价格竞争的方略上而言,该价格竞争手段是商家特定时期为了转化促销利益,结合自身实际,根据需求导向和竞争导向,而采取的心理定价、薄利多销定价等多种定价策略综合应用的定价手段。其数理运用下所体现的价值不仅是简单的促销,更有利于捆绑销售和刺激再次消费。

＂ Buy 100 get 50 for free＂ pricing model is a scientific integrated application. First of all ,this pricing model is an application of the mathematical statistics theories and skills, and of psychological theory of stimulation and illusion. It is an comprehensive applica- tion of the pricing methods for marketing . The mathematical application brings not only promotion but also stimulates bundle sales and consummation.