高职电子商务专业基于淘宝平台的实训教学探究

The Research of Practical Teaching Based on Taobao in Higher Vocational College E-commerce Specialty

高职电子商务专业缺乏真实体验的传统实训教学方式是导致所培养的人才职业能力不足的主要原因。利用第三方电子商务平台淘宝网开展实训教学,通过开设网店、到网店兼职和对外承接网店的外包业务等方式,使学生职业的能力在真实的电子商务环境中得到培养并逐步提高,对其今后就业和网络自主创业都将有较大帮助。

The defect of traditional practical teaching mode in higher vocational colleges is the main reason of e-commerce talent lack of professional ability. It will be advantageous to train students＇ occupational skills and increase gradually,and help for their employment and network business in the future, through the practice teaching of the third party e-commerce platform Taobao,and by setting up E-shop, E-shop part-time and to undertake external E-shop outsourcing in the true environment.