报纸视觉化与区域形象塑造——以广西为例

On the Visualization of Newspapers and the Building of Regional Image——Taking Guangxi for Example

视觉化的传播方式,因其易于接受、受众面广、直观感性的特点,越来越受到报纸的广泛运用。广西区内的报纸在塑造视觉化地区形象方面的实践中取得长足的进步,同时也还存在着一些不足。重视文图结合,考虑多维元素,加强民族特色元素的使用,加强个性化,从整个区域的高度去把握宣传主题,是广西的报纸强化视觉化区域形象塑造的重要手段。

The visualized way of communication marked by its easy acceptance, wide range of readers and intuitive sense is widely applied to newspapers. The practice of regional images presented by visualization is greatly advanced in the newspapers of Guangxi. But there are also some problems. The building of visualized regional image can take the following feasible factors into consideration, the emphasis of the combination of text and picture, special application of national characteristics and spective of whole region the consideration of multi-dimensional elements, the individuation, and the publicity theme from the perspeetive of whole region