煤化工文化产业的发展

Consideration on Development of Cultural Industry in Shaanxi Coal and Chemical Industry

以陕西煤业化工集团为例,介绍了文化产业的基本内涵和内容,对文化产业的范围进行了剖析,并介绍了该集团煤化工文化产业的发展轨迹和现状,提出树立煤化系统文化产业的整合意识、品牌意识,塑造符合市场需求的文化产业等有关建议。

Base on Shaanxi Coal and Chemical Group as a case, the paper introduced the basic connotation and contents of the cultural industry and analyzed the scope of the cultural industry. From the inner culture development of the enterprise, the paper analyzed the development trace and present status of the cultural industry in Shaanxi coal and chemical industry. In combination with the practices of the enterprise, the provided the integrated sense and brand sense for the establishment of the culture industry in the coal and chemical industry and the proposals to mould the culture industry to meet the require- ments of the market.