动漫衍生产品的地域文化特色研究——以福建省为例

Research on regional culture characteristics of anime-derivative products——Acase study of Fujian province

动漫是一种特殊的艺术形态,它的成功体现在动漫衍生产品带来的巨大商业价值上。动漫及其衍生产品切忌随波逐流,只有拥有了自身独具特色的民族元素和文化符号,才能成就其独特的艺术魅力和商业价值。动漫及其衍生产品的创作,须融入地域文化,强调自身的独特性和差异性,才能散发出奇异而独特的芬芳。

Anime is a special art form, which its success reflects on the huge business value of the derivative products. Anime and its derivatives should not drift. Only having its own unique national elements and cultural symbol can they own its unique artistic charm and business value. The local culture shall be integrated into the creation of the cartoon and its derivatives, emphasizing their own uniqueness and differences in order to emit strange and unique fragrance.