关于数字化超市购物服务设计研究

The research of digital supermarket shopping sevice design

该设计将传统的超市购物与互联网购物相结合,线上线下交易并举,并配以多种支付和提货方式,在保留消费者社交体验的同时让顾客的购物更为便捷,旨在带给用户全新的购物体验。在顾客购物之后,还通过超市的顾客活动增加顾客的社交机会,增加超市的用户粘度,同时给超市一个自我展示的网络平台。

This design combines the traditional supermarket shopping and interact shopping, making online and offline transaction simultaneous. With a variety ways of payment and delivery,this design retains consumers＇ social experience and makes the customers＇ shopping more convenient. After shopping, customers can gain more opportunities to have social interaction. So it also increases customers＇viscosity of the supermarket, and gives the supermarket a self-presentation plafformon on the internet at the same time.