摘要
由计划经济发展到市场经济,钢丝绳企业管理工作向销售为主线,市场开发为前沿,技术服务成关键的方向转变。企业的销售机构设置分2种:设立销售公司的自主销售和与通过经销商代理的销售。不管选择哪种方式,销售机构配置人员素质精干、服务功能完善、与客户能有效沟通的技术服务系统是做好销售工作的关键。
From plan economy to market economy, management working of wire rope enterprise changes to the thinking of sale as the main line, market development as the front, technical service as key. The sale agency setting of enterprise is di- vided into two parts, autonomy sale of establishing sale company and sale through the dealer agent. No matter choose what kind of way, the fact that sale agency configures technical service system of staff quality and hard working, service function perfect, communicating with customer effectively is the key of performing marketing well.
出处
《金属制品》
2013年第2期59-61,共3页
Metal Products
关键词
市场经济
钢丝绳企业
销售机构设置
技术服务系统
功能分析
market economic
wire rope enterprise
sale agency setting
technical service system
function analysis