商务交际沟通实训初探

Practical Teaching on the Business Communication

为了培养市场营销专业学生的商务交际能力 ,本文结合多功能商务模拟实验室的建设 ,介绍了该校商务交际沟通实训的要求、方法与安排。

For the sake of developing the marketing students' business communication ability, this paper introduced the requirement, method and arrangement about series of practical business experiments, such as the business etiquette, business speech, business negotiation, etc, through integrating the establishment of the multi functional business practical room.