医院网络营销实践探索

Exploration on Hospital Network Marketing Practices

医院网络营销是一种服务营销,与传统营销方式的时间限制性和以地点为中心的分销观念相比,医院网络营销是一种时空全新理念和商务模式,具有投入小、回报大的优点,成为医院重要营销手段之一。结合第五医院网络营销的实践,分析了医院网络营销发展过程中存在的问题,并提出了相应的发展思路。

The hospital network marketing is a kind of service marketing, it compared with traditional marketing of time restrictive and distribution concept, the hospital network marketing is a new time and a new space concept and business model with the advantages of small input and large return, it becomes an important means of hospital marketing. Based on the practice of our network marketing, the paper analysis the existing problems of the hospital in the process of the development, and put forward the corresponding development.