高职市场营销专业农产品营销方向实训基地建设思考

Thinking on the Training Base Construction of Agricultural Products’ Marketing Direction of Marketing Major in Higher Vocational College

农产品营销是一门实践性很强的课程,建设相关的实训基地是非常有必要。通过建立农产品营销实训中心,以产学研紧密结合的教学方式,在为农村经济发展服务,提高学生的职业素质、强化专业知识、训练农产品营销技能。培养适合农村经济发展的实用型、技能型人才是当前市场营销专业农产品营销方向实训手段解决的重要途径。

The marketing of agricultural products is a practical course, so it is essential to build related training base. Through the es tablishment of agricultural products marketing training center and with the teaching methods of compact combination of ITR, it serves for the development of rural economy, improves the students＇ professional quality, strengthens their professional knowledge and trains marketing skills of agricultural products. Training practical and technical talents for rural economic development is the important me asure to solve the training base of agricultural products marketing direction in the current marketing major.