新时期高校新闻宣传工作的思考与建议

Reflections and Suggestions of Colleges＇ Press Publicity in New Period

在高等教育快速发展的新时期，以促进高校和谐发展为中心任务的高校新闻宣传工作越来越多地受到学校和社会各界的重点关注。高校新闻宣传工作应该适应时代要求，明确自身定位，发挥其积极作用。基于上述分析，本文作者结合多年新闻宣传工作经验和问卷调研结果从培养新闻人才，正确引导舆论，打造宣传品牌和扩展宣传途径等多个方面，为高校新闻工作的长效发展提出了切实可行的思考和建议。

In the new period of rapid development of higher education, the colleges regardidng promoting the harmonious development as the central task get more and more concerns from schools and all circles of society. Colleges＇ press publicity should adapt to the request of the time, have a clear orientation and exert their positive roles. Based on the above analysis, the author combined with years of experience in press publicity and the results of questionnaires and proposed practical think- ing and suggestions from cultivating news talents, correctly guiding public opinions, building and promoting the brand, ex- tending the ways to publicise and other aspects.