被动集客原则下的商业综合体形态研究——以深圳、香港两地为例

A Study on the Morphology of Commercial Complex Based on the Principle of Passive Customer Collection:Taking Shenzhen and Hong Kong as Examples

以深、港两地的商业综合体为例,通过必要的图示分析,从空间流线、功能设置等方面剖析了基于被动集客原则的商业综合体形态的相关问题,探讨了旨在实现城市、商业和消费者三者利益均衡的若干设计要点,从而为相关商业项目的开发和建设提供切实可行的设计方法。

With the examples of commercial complex in Shenzhen and Hong Kong,this article graphically analyses several aspects of commercial complex morphology as circulation and function based on the principle of passive customer collection.It also investigates several key points of design aiming to balance the interests of the city,commerce and consumers,thereby providing some practical design methods for the development and construction of relevant commercial projects.