摘要
鉴于旅游产品综合性的特征以及供应链复杂性的特征,从旅游行业外部及内部找出影响旅行社服务供应链的不稳定因素,使旅行社能够及时觉察出潜伏在企业周围的风险,保证旅行社能正常提供优质的旅游服务,从而促使旅行社、旅游服务供应商和旅游者三者达到共赢。
In view of tourism product comprehensive characteristics and the complexity of the supply chain characteristics, the unstable factors that affect the service supply chain are found out from inter- nal and external tourism industry to ensure the travel agency to detect the risks around the enterprise, and the travel agency can provide a high quality tourism services to achieve a win-win situation be- tween travel agencies, tourist service providers and tourists.
出处
《辽宁科技大学学报》
CAS
2012年第6期630-632,642,共4页
Journal of University of Science and Technology Liaoning
基金
辽宁省教育厅人文社科研究项目(w2010235)
关键词
旅游产品
旅行社
服务供应链
影响因素
tourism products
travel agency
service supply chain
influence factors
