“工业适应型营销人才”的培养探索

Research on university education for marketing talents adapted to industry markets

培养能适应现代工业企业需求的特色营销人才,对提高以工业为支柱产业地区的毕业生就业率,吸引稳定人才,振兴老工业基地起到促进作用。本文基于现代工业企业对营销人才的需求特点分析,提出了高校培养工业适应型营销人才的建议。

The modern industry enterprises have special requirements for marketing talents. The train- ing of these talents can improve the employment rate in the area in which the industry acts as the cor- nerstone for economy, keep the human resources and develop the old industrial bases. Based on the demand characteristic analysis of the marketing talents, some suggestions are proposed for university education to train these marketing talents.