浅析青岛啤酒的国际投资及其理论

On the International Investment and Its Theories of Tsingtao Beer

阐述了青岛啤酒股份有限公司的现状,分析了随着全球经济一体化进程的加快,中国啤酒行业竞争日益加剧,认为面对汹涌而来的国际资本,青啤只有本身国际化才能参与国际化竞争。基于国际投资的相关理论分析并提出了青啤的国际化战略,对未来进行展望。

Upon the exploration of the present situation of Tsingtao Brewery Co, ,Ltd, and analyses of the fact of intense competition of Chinese beer industry with the rapid process of global economic integration, the paper points out that Tsingtao Brewery should be internationalized to join in the international competi- tion to face massive international capitals. The study puts forward international strategies and future trend development on the relevant international investment theories.