从探索频道的知识产权保护和运用看科普产业发展的要素

On Developmental Elements of Science Popularization Industry from the Perspective of Intellectual Property Protection and Management in Discovery Channel

在当前"文化产业大发展"的战略背景下,作为文化产业重要组成部分的科普产业也亟待大力发展,而知识产权会对科普产业的发展产生一定的促进和阻碍作用。因此,从知识产权视角,科普产业要得以迅猛推进,必须具备社会整体对科普产业中知识产权的重视和保护、市场主体所进行的知识产权保护和管理运用,以及知识产权自身的让步和限制等多方面的要素。全球科普产业发展最具代表性的美国探索频道正是在知识产权保护和运作方面满足上述要素,从而促进了科普产业发展。

Science popularization industry, as an important part of the cultural industry, needs to vigorously develop in the strategic context of the current cuhural industry development. However, intellectual property will more or less promote or hinder the role of sci-ence popularization industry. From the perspective of intellectual property, there are many elements for the science industry to the rapid advance, which include the protection and attention on intellectual property from the society as a whole, market players＇ utilization and management on intellectual property, and intellectual property concessions and restrictions and so on. Discovery Channel is the best ex-ample in the global development of science popularization industry.