周忆:CMO引领科技营销革命

Zhou Yi: CMO Leading the Scientific Marketing Revolution

在移动互联、社交媒体、超级数字化和分析洞察等新技术驱动下，企业与客户的关系正发生重大改变，客户主导的新时代——CEC时代即将到来。

' It is the best of times, it is the worst of times', Ms. Zhou Yi, Vice President and General Manager of Marketing, Promotion and Public Relations of Great China Regionof IBM, opened her speech with the famous lines from A Tale of Two Cities by Dickens at the 2013 IBM Forum. As the leader of IBM Marketing, Promotion and Public Relations of Great China Region, Ms. Zhou Yi believes the future CMO should have the strategic vision of CEO, the financial insight of CFO, the technical mind of CIO, deep understanding of employees of CHRO and understand the clients more than the clients themselves.