摘要
还认为宜家只有家居和美味“肉圆”吗？2014年去无锡吧，那里的宜家会提供全天候服务。你可以在宜家电影院看完好莱坞电影，顺便逛—下宜家家居，最后在宜家餐厅再尝尝“肉圆”。接着你提个包，到宜家超市买件衣服。这不是开玩笑，这次宜家要大量购地，在全国建立多个这样的“家居卖场＋购物中心”模式的新宜家。
Gillian Drakeford, the president of IKEA China Region (Retails),claimed that, IKEA China would become a leading market if it maintains a growth rate of sales at 21% annually. IKEA, still being a traditional retailer, the only way to speed up sales is to change the slow speed of opening new stores to a new round of expansion. Therefore, Gillian has promised to expand the number of stores in China from 11 to 17 and more by 2015. Could Gillian reach her goal smoothly?
出处
《经理人》
2013年第5期82-87,20,共6页
Manager
