V-S-O框架下企业营销竞争力实现路径与成长方式——四川白酒企业为例

Achieving Path and Growth Way of Corporate Marketing Competitiveness under V-S-O Framework: Case Study of Sichuan Liquor Business

以价值理念、战略、运作为基本框架的营销竞争力模型概括了企业营销竞争力的核心营销要素,追求价值认同是企业营销竞争力实现的关键路径,组织结构、学习型企业文化、流程、组织制度、关系网络系统与服务体系、信息与知识共享、智力资本等核心营销要素是营销竞争力提升的主要成长方式。

The marketing competitiveness model based on V-S-O Framework outlines the core marketing elements of corporate marketing competitiveness. The pursuit of value recognition is the critical path to achieve the corporate marketing competitiveness, and the organizational structure, learning-oriented corporate culture, processes, organizational system, the relationship network system and service system, the sharing of information and knowledge, intellectual capital and other core marketing elements are the main growth way to enhance the marketing competitiveness.