职业体育俱乐部球员成本、战绩及收益关系实证研究

Empirical Research On Player Costs,Record And Income In Professional Sports Clubs

基于相关分析原理,对北美4大体育职业联赛的运动员成本投入、战绩及收益3者的关系进行分析,旨在把握现代职业体育俱乐部的运营规律。研究表明:体育俱乐部的收益是多方面运作的综合成果;职业体育俱乐部的球员成本投入与收益不存在显著的正相关。不能把运动员的成本投入当作衡量俱乐部盈利以否的指标,也不能当作影响俱乐部收益的重要因素;球员成本的投入与球队所取得的战绩具有显著相关性,职业体育俱乐部要想取得好的战绩必须投入一定的球员成本;球队的收益和球队的战绩之间相关性也较小。

Based on the principle of correlation analysis, the cost of the athletes in the four major North American sports professional league investments this paper analyses the relationship of the record and gains three to grasp the law of modern professional sports club operator. The research shows that the sports club＇ s income is a multifaceted operation results; professional sports club players cost investment income does not exist a significant positive correlation. The Cost of the athletes put into cannot be thought as a measure of the club earnings targets, and cannot be considered as an important factor affecting the revenue of the club; record cost of inputs and the team of players made a significant correlation, professional sports clubs in order to achieve good the record must put certain players cost; correlation between the income of the team and the team＇s record is also smaller.