以新闻视角透视志愿服务社会关注度的研究

Research on voluntary service's public attention in view of news

从媒体对志愿服务以及与医务相关的志愿服务的报道分析了政府、社会等各个群体对其的关注度,并以北京大学人民医院成立的医务社会工作暨志愿服务工作部为个案,对其开展的医院志愿服务进行了研究。认为从媒体来看,需要坚持正确的舆论导向,扩大志愿服务的社会宣传力度,提高对长期性志愿服务的关注度;从志愿服务机构来看,应加强对其本身的宣传。

The voluntary service＇s public attention in aspects of government and society are analyzed from the report of voluntary service andmedical voluntary serviee. As a ease, medical voluntary services in Peking university people＇s hospital are discussed. In view of media, it needs to uphohl the properly guiding, popularize voluntary setvice and improve public attention on regular vohuntary serviee. In view of vohmtary service institute, il needs to strengthen serf marketing.