摘要
考虑消费者对新产品、再制造产品有不同的接受程度,在制造商、第三方再制造商进行再制造模式下,运用Stackelberg博弈分析零售商销售新产品、再制造产品的策略研究。研究表明:与销售制造商再制造产品相比,零售商销售第三方再制造商的产品更有利,同时也有益于第三方再制造商。从市场利润角度看,零售商销售第三方再制造的产品为较优的选择。通过数值仿真,对比分析了零售商销售制造商、第三方再制造产品两种模式下,消费者接受度对新产品、再制造产品批发价、零售价格、销售数量以及零售商利润的影响。
It is known that consumers have different acceptance degree for new products and remanufac- tured products. The supply chain considered in this paper is composed of manufacturers, retailers and third-party remanufacturers who perform the remanufacturing. For such a supply chain, retailers' sales strategy of new and remanufactured products is analyzed by using Staekelberg game. It demonstrates that, for a retailer, it is better to sell the third-part remanufacturers' products than the manufacturers' remanufac- tured products, for, by doing so, it is more beneficial to himself and the third-party remanufacturer. From the perspective of the marketing profit, it is better for the retailer to sell the third-party remanufacturers' products. At last, through numerical simulation, the impact of degree of consumer acceptance to the re- manufactured products on the pr/ce, the quality, and the equilibrium profits of the retailer under the two kinds of marketing strategy are analyzed.
出处
《工业工程》
北大核心
2013年第2期26-33,共8页
Industrial Engineering Journal
基金
国家自然科学基金资助项目(70871125)
国家自然科学基金资助项目(71271225)
重庆市自然科学基金资助项目(cstc.2006BB0188)
关键词
最优定价
第三方再制造
制造商再制造
零售商利润
optimal pricing
third-party remanufacturing
manufacturer engaged in remanufacturing
profits of retailer