共享传播:社会化媒体的权力与权利重构

Shared Communication:Reconstruction of Power and Right in Social Media

社会化媒体的出现营造出全新的媒介生态,也使共享传播成为可能。在社会化媒体的传播浪潮中,参与者的权力与权利关系发生了重大转变。从社会化媒体的传播形态入手,分析其权力重构和权利生成的过程,从而更深刻地把握社会化媒体对当下社会带来的变革和挑战。

The emergence of social media creates a new media-ecology,and also makes shared communication possible.In the wave of social media,there is a major shift in power and right of participants.From communication pattern of social media to start,this paper analyses the reconstruction process of power and right.Thus we can understand deeply the changes and challenges brought by social media.