基于营销美学的视角:演艺市场的营销路径探研

A Study on the Marketing Path of the Performing Arts Market——Based on the View of Marketing Aesthetics

演艺市场是一种基于开发表演艺术市场的特殊的市场类型,从营销美学的视觉去进行营销:是通过产品设计美、传播设计美和空间设计美来拓展有效的营销路径。

The performing arts need to find out, to set up and to expand their own markets. One of effec- tive marketing paths is to conduct marketing from the perspective of marketing aesthetics, including the product design beauty, the communication design beauty and the spatial design beauty.