湖南卫视“反击战”

Hunan Satellite TV's Counter-attack

“15秒，63万，还有加价的吗？”伴随着人群的惊呼，湖南卫视开年综艺大戏《我是歌手》总决赛最贵的一条插播广告尘埃落定。这是4月7日，《我是歌手》广告招标会现场，人头攒动，熙熙攘攘，与此前“限娱令”下的人心惶惶相比，这种曾经熟悉的躁动对于湖南卫视来说，已经阔别了一年。

As the rising popularity of Voice of China - China's reality show of competition, sweeps across China,it seems that the reign of Hunan Satellite TV as king of province level television is finally coming to an end.It's probably not a good feeling to be kicked out of the number one spot. 2012 marks the first time in 100 months that Hunan Satellite TV has experienced a drop in growth.In counter Hunan Satellite TV has come out with I am a Singer. Although this show may have gained the station a little bit of traction,it will be difficult to take back the throne.As an 'old hand' at Hunan Satellite TV,Lu Huanbin understands the difficulties facing the broadcast station.He feels that if Hunan Satellite TV wants to become an outstanding media group,it will certainly have to learn how to deal with the market. Although not all of its recent attempts has succeeded,it still has the bravery and determination to keep reforming.